Origin:
The European e-HUBs consortium
was awarded funding from the European Commission’s IST program in
2002 to develop a web hosted platform for the planning of
e-Engineering projects. The focus is on partnerships that are remote,
time-critical, volatile and limited to dedicated engineering
services. The project aims at a set of web hosted services that
enable such projects to be planned efficiently through a so-called
e-Hub.
Objective:
the new e-Hub should offer collaborative project planning (PP)
services that focus on collaborative, tactical decision making that
goes into the formation, work planning, contracting and trust
building on both sides of an e-engineering partnership.
Approach:
The
focus is on projects that are performed in so-called small “project
windows”, i.e. partnerships that are executed within a short time
frame. Large product development companies recognize that global
partnerships are critical to their future success. Rather than
betting on the “extended enterprise” formula, companies express
the desire to engage in on-the-fly partnerships. Ad-hoc partnering in
project specific dynamic settings provides the agility that long term
strategic alliance based partnering cannot guarantee. It is this
realization that has companies looking for support to initiate and
plan partnerships that are remote, time-critical and volatile. The
launch of the R&D project in 2002 was predicated on the belief
that these partnerships necessitate a new generation of collaborative
project planning (PP) methodologies and services. Although there are
elements in this approach that resemble “outsourcing” practices,
the two types of business partnerships are in fact very different.
First of all, e-Engineering is not driven by the need to “ship
work” from one organization to the other. Rather, its main purpose
is to bring in expertise which is needed for a new product
development if that expertise is not part of the core domain of the
developer organization. Another contrast is that there is no need to
form strategic long term “service level agreements” as is current
standard practice in outsourcing agreements. Rather, the contract
is project specific, governed by the tactical needs of the project at
hand. e-Engineering partners must be able to “fuse” their
processes and they need to do so rapidly, remotely and securely,
limiting project failure risks to the minimum. This obviously
requires adequate tools that enable partners to reach agreements
about project requirements, work arrangements, process mediation
etc., swiftly and transparently.
Business
perspective:
A new business entity will host a Project
Planning platform that enables partners to make the tactical
preparations of an engineering project. The PP service rests on
existing substrates that delivers mainstream functionality of project
collaboration spaces. E-Hubs will start-off by providing only PP
functions but will soon start becoming a full Project Preparation and
Planning (PPP) provider. This will occur when the market starts
requesting additional PPP services, which will be offered both
through the web hosted collaboration platform as well as through
add-on services. The add-on services will consist of advice offered
by affiliated human experts, e.g. in the form of consultancy services
channelled through the storefront of the e-Hub, or could be offered
as franchised or referral services by already existing B2B partners
that could affiliate with an e-Hub. The hybrid mix of web hosted and
human consultancy will over time be enriched by training, education
and marketing services, primarily directed at SME’s.
Three main
business
drivers of the e-Hub have emerged from an analysis of the current
landscape of collaborative engineering:
-
Efficient integration of engineering services on an
ad-hoc basis into engineering projects is of strategic importance for
the productivity and competitiveness of engineering design consortia.
-
Good project preparation and planning is a key element
for the effectiveness of dispersed collaborative engineering teams thus
adding to the business value and ROI on investments in current
collaborative engineering platforms
-
The delivery of generic project planning functionality
paves the way for a whole range of other services that enhance the
productivity and competitiveness of companies engaged in new product
development.
It
should be noted that e-Hubs are not targeted as catalysts of the over
exposed Virtual Enterprise nirvana. In fact, e-Hubs offer a viable
alternative with greater flexibility and short response time to
changing circumstances.
Technology:
collaborative PP is viewed by the e-Hub as a managed process that
transparently generates a set of comprehensive planning documents.
They may contain both structured models and unstructured documents.
The added value of the e-Hub is that the generation process is
collaborative in nature and logically ordered, driven by structured
content exchange. Both aspects are embodied in a formal Project
Planning Model (PPM) that companies develop and agree on at the
strategic and international trade level. They represent the business
intelligence of “how companies want to engage in remote
partnerships”. The PPM is not one single model but a collection
of models. Each of these models consists of a PP process model that
incorporates the coordination logic of how the project planners
negotiate and reach a resolution on one of the aspects that need to
be tactically agreed. Each of the workflow models operates on one or
more content templates. A content template is an ordered set of
fields with specific meaning. The WF model controls who has read or
write access to which field. All parts of the PPM are grouped in
“packages”, each of which may contain a set of (sub) process
models. Each process model is defined as a workflow model that
adheres to the WfMC standard. In the project planning platform in the
e-Hub the workflow models are enacted, initiated by the project
planners. Depending on who is the owner of the workflow, different
planners will have the right to launch the enactment of a workflow.
Results:
The
project will end in July 2004. An e-Hub prototype is currently being
evaluated in workshops throughout Europe, whereas interviews are
conducted with thought leaders and decision makers to elicit opinions
on the viability of the developed e-Hub concept and prototype.
The Project Web
Site can be visited here.